Immersive sound company Dolby has teamed up with General Motors to introduce Dolby Atmos across Cadillac’s entire 2026 electric vehicle lineup.
This integration will include the 2026 ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, VISTIQ, and more. Select 2025 models will also receive Dolby Atmos through software updates. The rollout will start with the Cadillac OPTIQ and VISTIQ models, and will be available via Amazon Music.
Given the cinematic and immersive qualities of Dolby Atmos, you may be questioning why such technology is needed in a vehicle, but it seems people are spending more time than ever in their cars. A press release shared by the two brands cites recent reports from the Federal Highway Administration, which reveal that drivers in the United States collectively drive over three trillion miles per year.
This vast amount of time on the road coincides with growing demand among consumers for higher quality, immersive experiences. A recent survey from Dolby also found that nearly 90 per cent of music streaming subscribers agreed that enhanced audio quality is a “must-have” feature, with more than half strongly agreeing. This is further reflected in the fact that 93 per cent of Billboard’s 2024 Top 100 Artists are releasing their music in Dolby Atmos.
“Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable,” comments John Couling, Senior Vice President of Entertainment at Dolby. “Cadillac’s lineup of Dolby Atmos equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you.”
John Cockburn, Chief Engineer at Cadillac, adds, “Innovation is at the core of the Cadillac brand, and our collaboration with Dolby marks a transformative shift in how in-car entertainment elevates the driving experience. Together, we are taking audio to new heights by ensuring the music experience stays true to the artist’s original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them.”
Find out more over at Dolby Atmos and Cadillac.
